Saturday, December 31, 2011

SoDunked! is 1 year old! -- Should we do more development?

As we get ready to ring in the new year, here is another in our series of entries reflecting on the one-year anniversary of SoDunked! appearing in the app store.

So far, in these blog entries, we have talked about success and failure and whether we should keep going with this venture. We dwelled briefly on the past and now we want to look ahead. That seems appropriate given the New Year.

You might ask then, "will you make other apps or make updates to this one?" Well, we would like to do both. We have lots of ideas. But, before we develop a new app or spend any money (er, find money to spend?), we have added new tasks to our due diligence list and new questions to ask about each potential app.

For due diligence, we would evaluate developer costs and research the appropriate cost for professional marketing. As a result, we might skip developing an app that would drain money for development and leave nothing for promotion. We would also choose an app that solves a pressing problem, thus meeting an existing demand.

We would love to enhance this app, but until we meet our thresholds for additional development expenditures, we will hold steady. That's what's best for us. Everyone has to make that decision based on their own situation.

Note: we did just release "SoDunked! Free" for those who don't need the social networking part, specifically, kids 4-9 years old! We will keep you posted on that.


Help us ring in the new year by dunking someone or something with SoDunked! tonight. Maybe that pesky party house next door that had a pre-New Year's eve party until 4am this morning....

We wish everyone a very happy new year and send you all thanks for supporting SoDunked!. We couldn't do this without you.

No comments:

Post a Comment