SoDunked! is 1 year old! -- Is it still worth doing this?

Here is another in our series of entries reflecting on the one-year anniversary of SoDunked! appearing in the app store.

So, you probably want to ask--at least I know I ask myself and Lyle often, "is it still worth doing this and at what point do we give up?" We ask each other especially at the time when our big annual fees come due or when it's time to pay taxes. (It's amazing how much those things add up--overhead, state registration, developer's license, and so forth.)

Everyone should have a different answer to this question. Some people set themselves a date by which they have to reach a set of goals. Some people say they'll stop when they run out of money. And others will say "when I stop enjoying this." It is a combination of these three for us plus "when I run out of ideas for that 'one last thing to try' that's really going to make the difference."

For some reading on real exit strategies for business owners (every entrepreneur should have an exit strategy, preferably one that involves profit, but at least one that protects you and gives you a step-by-step plan to "escape" when it's time), read this Entrepreneur magazine article by Stever Robbins.

In the meantime, as we plod along with our work here, be sure to use SoDunked! to dunk a slow cashier (instead of yelling at them) or skip the last-minute shopping altogether and gift our app instead! (What a great idea--no lines, no fuss, no post office visits!)