What's happening

It has been a busy summer and early fall here in the SoDunked! household. During the summer there were two months of no school and we had lots of visitors. We continued to work hard at our day jobs and, as fall began, the kids finally started school and things are now settling down. In the midst of all that, I admit it was very hard for me to focus on the app and further the goals we have as far as marketing and advertising, evaluating next steps or enhancements, considering a free version, or anything else.

Lyle did manage to do a lot of tweeting and posting to Facebook all summer long. His efforts still yield the most sales on a regular basis. I wish we could say it was in the thousands per week, but at least we have sales.

I (Ione here) have been making flyers and business cards to spread around town, especially on college campuses and at pediatrician’s offices. I also have been “thinking” about making a big magnetic sign for our car door to advertise the app wherever we go. I’ll let you know if I manage to make that happen and whether it was worth it. The flyers and business cards may have produced some sales, but we didn’t see any noticeable uptick during the weeks when I distributed them. I think it takes a real persistence—posting at least weekly and knocking on doors at local businesses in multiple towns—to make this pay off. Next time I put in some substantial time on it, I will report in here about how it all goes.

We have been corresponding with our developer all summer about some things we need to do, but it seems that even a good and reliable developer gets too busy to service less active clients as promptly as when we were at the height of our development process. That’s the breaks of using freelancers. They have to make a living too and they, as well as we, are slave to the ebb and flow of their workloads.

We also have been doing the mundane tasks that all businesses have to do—renewing licenses and domains, paying annual fees, upgrading internet and email services, figuring out how to pay corporate  taxes, and many other details.

It doesn’t sound very sexy, but it’s the stuff businesses are made of—the mundane, the distractions, the brainstorming, and the hard work.

We also keep on dunking each other and anyone who deserves it. You should, too. Dunk a new friend with SoDunked! today!